IT'S A FAMILY AFFAIR

BUFFALO, N.Y. -- What's the secret of success for Rich Products Corp.? Its revolutionary nondairy whipped topping? Perhaps its nondairy creamer, the industry's first? How about Freeze Flo, the process that allows foods to remain soft while frozen?All of them are good answers. But there's only one key ingredient that has propelled Rich into one of the world's largest family-owned makers of frozen foods.

BUFFALO, N.Y. -- What's the secret of success for Rich Products Corp.? Its revolutionary nondairy whipped topping? Perhaps its nondairy creamer, the industry's first? How about Freeze Flo, the process that allows foods to remain soft while frozen?

All of them are good answers. But there's only one key ingredient that has propelled Rich into one of the world's largest family-owned makers of frozen foods. It's meeting customer needs through innovation. That was the case when Robert Rich

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