IT'S A NATURAL

Retailers can create a real niche with all-natural and organic meats, but it takes plenty of associate and consumer education before the effort pays off, industry sources told SN.A flurry of scary meat stories in the consumer press, touching on mad cow disease, E. coli outbreaks, inhumane treatment and overuse of antibiotics in food animals, has set the stage for opportunity in the meat departments.

Retailers can create a real niche with all-natural and organic meats, but it takes plenty of associate and consumer education before the effort pays off, industry sources told SN.

A flurry of scary meat stories in the consumer press, touching on mad cow disease, E. coli outbreaks, inhumane treatment and overuse of antibiotics in food animals, has set the stage for opportunity in the meat departments. Promoters of natural and organic meats are waiting in the wings.

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