'ITTY BITTY' TREATS TAKING A BIG BITE AT UKROP'S

RICHMOND, Va. -- Aimed at capturing more business from families with small children, a new initiative at Ukrop's Super Markets features a fresh strategy for marketing bite-sized treats in the bakery, as well as a revamped children's menu with kid-friendly packaging in the food-service department.In a nod to the influence children have over their parents' purchasing decisions, the retailer rolled out

RICHMOND, Va. -- Aimed at capturing more business from families with small children, a new initiative at Ukrop's Super Markets features a fresh strategy for marketing bite-sized treats in the bakery, as well as a revamped children's menu with kid-friendly packaging in the food-service department.

In a nod to the influence children have over their parents' purchasing decisions, the retailer rolled out the programs in late March, following several months of preparation. Already, it has

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