JAMES RIVER ROLLING OUT 'TABLETOP' IN-STORE FIXTURE

NORWALK, Conn. -- James River Corp. here is rolling out a new in-store fixture it calls the Tabletop Shop for its Dixie brand of disposable tableware products."The paper aisle can be bleak and white. This adds a boutique aspect, calling attention to the category," said a company official. "Dixie's point of difference is design and the fixture showcases our design and helps consumers shop the section

NORWALK, Conn. -- James River Corp. here is rolling out a new in-store fixture it calls the Tabletop Shop for its Dixie brand of disposable tableware products.

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