JAPAN CHAIN'S STORE BRAND HITS 15% OF SALES

TOKYO (FNS) -- Private-brand business has grown to 15% of total sales at Daiei Inc., Japan's largest supermarket chain, compared with a Japanese average of 2%, Isao Nakauchi, chairman and president, said here.Nakauchi, in a speech presented at the World of Private Label in Asia trade show here, said his firm's ongoing commitment to store brands is fueling the increases. The event was sponsored by

TOKYO (FNS) -- Private-brand business has grown to 15% of total sales at Daiei Inc., Japan's largest supermarket chain, compared with a Japanese average of 2%, Isao Nakauchi, chairman and president, said here.

Nakauchi, in a speech presented at the World of Private Label in Asia trade show here, said his firm's ongoing commitment to store brands is fueling the increases. The event was sponsored by the Private Label Manufacturers Association, based in New York.

Nakauchi stresse

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