THIS JAVA'S NO JIVE

"I love the java jive," wrote Milton Drake in the popular 1940 song called "Java Jive." Some five decades later, the country is humming his tune again to the beat of $1.5 billion in specialty coffee sales.That figure is expected to grow to $3 billion by 1999, according to the Specialty Coffee Association of America -- and supermarkets are leading the chorus."Supermarkets will continue as the leading

"I love the java jive," wrote Milton Drake in the popular 1940 song called "Java Jive." Some five decades later, the country is humming his tune again to the beat of $1.5 billion in specialty coffee sales.

That figure is expected to grow to $3 billion by 1999, according to the Specialty Coffee Association of America -- and supermarkets are leading the chorus.

"Supermarkets will continue as the leading distribution channel for specialty coffees, selling 1.2 million bags, approx

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