JERGENS' SOAP WRAPPER LATHERS UP SALES

CINCINNATI -- Retail shipments are 20% ahead of 1994 and market share has jumped since the launch of a new brand identity for Jergens Naturals.The new brand name and graphics create a line identity for three varieties of 4.75-ounce skin-care bars while building on the soap's natural heritage, taking advantage of the current popularity of botanicals and describing the attributes of each stockkeeping

CINCINNATI -- Retail shipments are 20% ahead of 1994 and market share has jumped since the launch of a new brand identity for Jergens Naturals.

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