JERGENS IS UNMASKING NEW FACIAL BRAND

NEW YORK -- Biore is a made-up name, like Haagen-Dazs, but the Andrew Jergens Co., Cincinnati, expects the new brand of facial skin care to become synonymous with "clean.""We're bringing technical innovation to facial cleansing and trying to energize that side of the business," said Jeff McCurrach, director of new business development at Jergens. Company executives were here last week to introduce

NEW YORK -- Biore is a made-up name, like Haagen-Dazs, but the Andrew Jergens Co., Cincinnati, expects the new brand of facial skin care to become synonymous with "clean."

"We're bringing technical innovation to facial cleansing and trying to energize that side of the business," said Jeff McCurrach, director of new business development at Jergens. Company executives were here last week to introduce the line, which is targeted to women 18 to 34 years old, to the trade press and beauty

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