'JERRY MAGUIRE' SHOWS THE MONEY IN TWO OHIO CITIES

COLUMBUS, Ohio -- In spite of its R-rating, supermarkets in two Ohio cities heavily merchandised and promoted the direct-to-sell-through release of "Jerry Maguire" May 29.Stores of two Kroger marketing areas -- in Columbus and Cincinnati -- had large displays of the title and an ample number of copies for rent, often using the large standees featuring the movie's star, Tom Cruise. At $14.99 in both

COLUMBUS, Ohio -- In spite of its R-rating, supermarkets in two Ohio cities heavily merchandised and promoted the direct-to-sell-through release of "Jerry Maguire" May 29.

Stores of two Kroger marketing areas -- in Columbus and Cincinnati -- had large displays of the title and an ample number of copies for rent, often using the large standees featuring the movie's star, Tom Cruise. At $14.99 in both divisions, Kroger's pricing was slightly above the minimum advertised price of $14.95

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