JEWEL FOOD HOPES JUMP IN SALES IS IN THE CARDS

MELROSE PARK, Ill. (FNS) -- Perishable departments at Jewel Food Stores, based here, are putting the chain's frequent-shopper card to work target-marketing shopper segments in an aggressive effort to boost sales.According to chain sources, the focus on perishables is now a strong component of Jewel's frequent-shopper program, beginning as the shopper receives a Jewel Preferred Card, along with two

MELROSE PARK, Ill. (FNS) -- Perishable departments at Jewel Food Stores, based here, are putting the chain's frequent-shopper card to work target-marketing shopper segments in an aggressive effort to boost sales.

According to chain sources, the focus on perishables is now a strong component of Jewel's frequent-shopper program, beginning as the shopper receives a Jewel Preferred Card, along with two key-ring versions.

Accompanying the new cards are two high-value coupons -- one

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