JEWEL FOOD PLAYS THROUGH, GIVES GOLF A 4-WEEK RUN

CHICAGO -- Jewel Food Stores ran its first golf-themed continuity during a four-week period last month.A chain source at Jewel, who asked not to be identified, said continuity sales, consisting mainly of Spalding golf equipment, met with the company's expectations. "It went over well with customers," he said.Jewel promoted assorted golfing items on shippers placed at peak traffic locations in stores.

CHICAGO -- Jewel Food Stores ran its first golf-themed continuity during a four-week period last month.

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