MELROSE PARK, Ill. -- Shop-at-home computer services may have a long way to go before they become commonplace. But Jewel Food Stores here is wasting no time in promoting the service aggressively.
The chain here is running full-page four-color newspaper inserts touting the service to its customers. The latest insert, with a burst proclaiming "Simplified Shopping Is Here," appeared in the Chicago Tribune in mid-July.
The insert advertised a free "starter kit" containing an instr