MELROSE PARK, Ill. -- Jewel Food Stores here has announced the addition of ciabatta bread to its bakeries with an ad that features photos of the bread and tells consumers how to pronounce it.
More than half a page was devoted to color photographs of the trendy bread in a recent edition of the chain's ad circular.
Under stripes of white, red and green -- Italy's national colors -- a headline reads, "Try Italy's most popular bread . . . Just say Cha-bah-ta!" The bread's nutritio