JEWEL-OSCO PROMOTES NEW LOOK OF DEAN

CHICAGO -- In cooperation with longtime supplier-partner Dean Foods Co., Jewel-Osco recently promoted the new, contemporary look of the dairy company's logo in full-page newspaper ads and a variety of in-store marketing materials.The print ads talked about -- and showed off -- Dean's blue, white and gold logo, which was designed to be bigger for a more prominent look on packages. In stores, consumers

CHICAGO -- In cooperation with longtime supplier-partner Dean Foods Co., Jewel-Osco recently promoted the new, contemporary look of the dairy company's logo in full-page newspaper ads and a variety of in-store marketing materials.

The print ads talked about -- and showed off -- Dean's blue, white and gold logo, which was designed to be bigger for a more prominent look on packages. In stores, consumers found point-of-purchase materials, ceiling danglers and shelf-talkers promoting the

Register to view the full article

test - Advanced Registered User

Already a member? .

TAGS: Dairy