JEWEL OSCO'S PIER 14 EXPLORING THE THRILL OF THE GRILL

MELROSE PARK, Ill., (FNS) -- Jewel Osco is finding the thrill of the grill can heat up sales at the chain's Pier 14 seafood departments.The retailer began running free cooking classes about "Seafood on the Grill," at 84 units of its 188 stores in Illinois, Iowa, Indiana and Wisconsin late in the spring.The stores demonstrated recipes and offered menu advice to customers. Suggestions ranged from quick

MELROSE PARK, Ill., (FNS) -- Jewel Osco is finding the thrill of the grill can heat up sales at the chain's Pier 14 seafood departments.

The retailer began running free cooking classes about "Seafood on the Grill," at 84 units of its 188 stores in Illinois, Iowa, Indiana and Wisconsin late in the spring.

The stores demonstrated recipes and offered menu advice to customers. Suggestions ranged from quick and easy to intricate and exotic.

"Not only do our seafood experts

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TAGS: Seafood