JEWEL PROMOTES ITS BRANDS WITH FREE VIDEO RENTALS

CHICAGO -- Care for a free video rental with your pizza and pop?Jewel Food Stores here made this offer to customers in a recent promotion. It included the store brands of pizza and President's Choice, a controlled brand from Loblaw International Merchants, Toronto. "We capitalized on the strength of the brand identities of President's Choice, our Chef's Kitchen frozen pizza and Blockbuster Video,"

CHICAGO -- Care for a free video rental with your pizza and pop?

Jewel Food Stores here made this offer to customers in a recent promotion. It included the store brands of pizza and President's Choice, a controlled brand from Loblaw International Merchants, Toronto. "We capitalized on the strength of the brand identities of President's Choice, our Chef's Kitchen frozen pizza and Blockbuster Video," said Dianne Maffia, spokeswoman for Jewel Osco, Melrose Park, Ill. "We have had a

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