J&J, GENERAL MILLS SIGN WITH NIELSEN

NORTHBROOK, Ill. -- Two major brand marketers have signed multiyear agreements with Nielsen Marketing Research North America for measurement, analysis, decision-support and other marketing information services.e deal with J&J is a "significant service expansion" with Personal Products Co., Advanced Care Products and J&J Consumer Products, said Nielsen. J&J/Merck and McNeil Consumer Products are new

NORTHBROOK, Ill. -- Two major brand marketers have signed multiyear agreements with Nielsen Marketing Research North America for measurement, analysis, decision-support and other marketing information services.

e deal with J&J is a "significant service expansion" with Personal Products Co., Advanced Care Products and J&J Consumer Products, said Nielsen. J&J/Merck and McNeil Consumer Products are new clients.

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