JOINT COMMITTEE BACKS 2 COUPON SCAN CODES

ATLANTA -- The GMA-FMI Joint Industry Coupon Committee endorsed two scannable bar codes as standards to facilitate couponing when it met here on Feb. 16.The codes are an extended version of UCC/EAN-128, believed to be vital to support wide-scale electronic coupon clearing, and EAN-99. The latter code would allow retailers to program their scanners much more easily to exclude in-store electronic coupons

ATLANTA -- The GMA-FMI Joint Industry Coupon Committee endorsed two scannable bar codes as standards to facilitate couponing when it met here on Feb. 16.

The codes are an extended version of UCC/EAN-128, believed to be vital to support wide-scale electronic coupon clearing, and EAN-99. The latter code would allow retailers to program their scanners much more easily to exclude in-store electronic coupons from double-coupon promotions.

David Sefcik, manager of corporate scanning

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