JOINT INDUSTRY GROUP NIXES 2 ECR REPORTS

DALLAS -- Best practices reports on two of the four major Efficient Consumer Response initiatives -- efficient promotion and efficient new-product introduction -- have been canceled by the Joint Industry Project on ECR due to their sensitive nature.h at a news conference kicking off the first Joint Industry Conference on ECR."The first problem with efficient promotion was with legal antitrust concerns.

DALLAS -- Best practices reports on two of the four major Efficient Consumer Response initiatives -- efficient promotion and efficient new-product introduction -- have been canceled by the Joint Industry Project on ECR due to their sensitive nature.

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