THE JUICES ARE FLOWING

Exotic flavor blends are sparking growth in the shelf-stable juice category at some supermarkets -- but for the most part, it's the traditional juices that provide the strong base of sales.Retail buyers and merchandisers said price-conscious consumers remain the category's backbone, drawn primarily to juice products in larger bottles.Apple juice, arguably the most traditional staple in the aisle,

Exotic flavor blends are sparking growth in the shelf-stable juice category at some supermarkets -- but for the most part, it's the traditional juices that provide the strong base of sales.

Retail buyers and merchandisers said price-conscious consumers remain the category's backbone, drawn primarily to juice products in larger bottles.

Apple juice, arguably the most traditional staple in the aisle, enjoyed a 4% hike in dollar sales and 11.6% rise in 16-ounce equivalent unit vo

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