JUICY PROMO FOR UNIVERSAL FAMILY TITLES

UNIVERSAL CITY, Calif. -- Universal Studios Home Video here will reprice its rental titles "Flintstones: Viva Rock Vegas" and "Beethoven's 3rd" for sell-through on March 6. They will be "supported with a promotional tie-in with Langers fruit juice [from Langer Juice Co. of Industry, Calif.]," Chris Saito, vice president of brand marketing, told SN. He said the juices are distributed in about two-thirds

UNIVERSAL CITY, Calif. -- Universal Studios Home Video here will reprice its rental titles "Flintstones: Viva Rock Vegas" and "Beethoven's 3rd" for sell-through on March 6. They will be "supported with a promotional tie-in with Langers fruit juice [from Langer Juice Co. of Industry, Calif.]," Chris Saito, vice president of brand marketing, told SN. He said the juices are distributed in about two-thirds of the nation and that "we're running an FSI of about 30 million circulation with them."

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