JULY 4TH PROMOS CAUSE VOLUME BOOM

Supermarkets reported brisk July Fourth holiday sales during specials run on summer general merchandise that was promoted strongly in newspaper ads. Holiday promotions at various chains involved a wide variety of summer items: outdoor charcoal grills, vinyl chaise lounges, electric fans, ice cream freezers, film and photo processing. During a "Fourth of July Values" sale at Tom Thumb Food & Drugs,

Supermarkets reported brisk July Fourth holiday sales during specials run on summer general merchandise that was promoted strongly in newspaper ads. Holiday promotions at various chains involved a wide variety of summer items: outdoor charcoal grills, vinyl chaise lounges, electric fans, ice cream freezers, film and photo processing. During a "Fourth of July Values" sale at Tom Thumb Food & Drugs, Dallas, general merchandise item retails ranged as low as 99 cents for super ice picnic p

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