JUST FOR KIDS

MONTREAL -- Loblaw Cos. is the latest retailer to launch a private-label kids' line with a healthy spin. Like others before it, the Canadian retailer believes that for the line to succeed, the emphasis has to be on fun, not health.The leading Canadian retailer last fall introduced its PC Mini Chefs line, an offshoot of its President's Choice Blue Menu line of healthful foods. The retailer positions

MONTREAL -- Loblaw Cos. is the latest retailer to launch a private-label kids' line with a healthy spin. Like others before it, the Canadian retailer believes that for the line to succeed, the emphasis has to be on fun, not health.

The leading Canadian retailer last fall introduced its PC Mini Chefs line, an offshoot of its President's Choice Blue Menu line of healthful foods. The retailer positions Mini Chefs as fun and nutritious foods for kids ages 5 to 10.

"It's good, heal

Register to view the full article