K-VA-T CASTS ITSELF BIGGER ROLE IN VIDEO

GRUNDY, Va. -- K-VA-T Food Stores here is in the midst of an aggressive expansion of its video rental and sell-through program.The retailer opened nine new live video departments last year, and plans to open four more in 1996 while expanding a fifth, said Tom Hembree, vice president of operations. The chain now has 26 video departments in its 63 stores."Video continues to be a good draw for our stores.

GRUNDY, Va. -- K-VA-T Food Stores here is in the midst of an aggressive expansion of its video rental and sell-through program.

The retailer opened nine new live video departments last year, and plans to open four more in 1996 while expanding a fifth, said Tom Hembree, vice president of operations. The chain now has 26 video departments in its 63 stores.

"Video continues to be a good draw for our stores. It ties in so well with the other departments that we feel it is a good p

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