K-VA-T FOOD STORES: ON BEING THE LOCAL HERO

ABINGDON, Va. -- For K-VA-T here, the name defines the market.The company has 86 Food City stores scattered over the states of Kentucky, Virginia and Tennessee.Although K-VA-T has 16 stores and a No. 2 market share in the Knoxville, Tenn., metro area (which has a population of nearly 700,000), it mostly operates in cities and towns with populations of 50,000 or less, according to Steve Smith, K-VA-T's

ABINGDON, Va. -- For K-VA-T here, the name defines the market.

The company has 86 Food City stores scattered over the states of Kentucky, Virginia and Tennessee.

Although K-VA-T has 16 stores and a No. 2 market share in the Knoxville, Tenn., metro area (which has a population of nearly 700,000), it mostly operates in cities and towns with populations of 50,000 or less, according to Steve Smith, K-VA-T's president and chief executive officer. In all its markets, Smith to

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