K-VA-T WRITES THREE MORE SECTIONS INTO VIDEO RENTAL SCRIPT

GRUNDY, Va. -- K-VA-T Food Stores here opened three new video rental departments last month, introducing a test of DVD rentals in those stores, said Brenda Vanover, video coordinator/merchandiser.All were live inventory departments of about 1,100 square feet with 2,600 rental units. "We have found that, on the average, 1,100- to 1,200-square-foot departments are about the perfect size for us," she

GRUNDY, Va. -- K-VA-T Food Stores here opened three new video rental departments last month, introducing a test of DVD rentals in those stores, said Brenda Vanover, video coordinator/merchandiser.

All were live inventory departments of about 1,100 square feet with 2,600 rental units. "We have found that, on the average, 1,100- to 1,200-square-foot departments are about the perfect size for us," she said. Video tapes are 68% of the inventory, with 23% of those in new releases. Video ga

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