KEEBLER TO CROSS-SAMPLE ITS ELFIN DELIGHTS COOKIES

ELMHURST, Ill. -- There are cross-sampling plans in store this year for Keebler Elfin Delights cookies.The company expects to run linked demonstrations in supermarkets for the reduced-fat line using other products from Keebler Co. based here as well as products from other vendors, said Tim Maxwell, brand manager for Elfin Delights. Good results from prior dual-brand demonstrations, such as a cross-promotion

ELMHURST, Ill. -- There are cross-sampling plans in store this year for Keebler Elfin Delights cookies.

The company expects to run linked demonstrations in supermarkets for the reduced-fat line using other products from Keebler Co. based here as well as products from other vendors, said Tim Maxwell, brand manager for Elfin Delights. Good results from prior dual-brand demonstrations, such as a cross-promotion with Diet Coke last year, have led the company to seek more such opportunitie

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