ELMHURST, Ill. -- Keebler Co. here is introducing Keebler Delights Fruitastic Fruit Bars, the first national, reduced-calorie, fat-free, fruit bar cookie.
lk and functionality lost when sugar is removed from reduced-calorie and/or reduced-fat products. As a result, Fruitastics have only 40 calories per cookie, 30% fewer than the leading fat-free fruit bar cookie.
They are available in raspberry, blueberry and apple varieties, and will begin shipping on Aug. 1. Fruitastics have