AUSTIN, Texas -- From its old to newer stores in this region, H.E. Butt Grocery Co., San Antonio, excels in ice-cream merchandising.
iler has made some changes in its merchandising program, moving away from coffin cases in favor of the upright freezer cases.
These new cases increase the visibility of the products and provide more shelf space, which has boosted sales by 25%, according to an ice-cream distributor who did not want to be identified.
SN visited four Austin-