KEEPING IT SIMPLE

SPRINGFIELD, Mass. -- Big Y Foods here makes the meals business look easy.In fact, simplicity is the key to the chain's success with its International Cafes -- a success marked early on by growing sales and, more recently, profitability, chain officials told SN.In the prepared foods category where shrink is always a worry, for instance, Big Y's "keep it simple" strategy works to minimize waste, and

SPRINGFIELD, Mass. -- Big Y Foods here makes the meals business look easy.

In fact, simplicity is the key to the chain's success with its International Cafes -- a success marked early on by growing sales and, more recently, profitability, chain officials told SN.

In the prepared foods category where shrink is always a worry, for instance, Big Y's "keep it simple" strategy works to minimize waste, and at the same time offer customers what they really want to buy, said Scot

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