KEEPING PACE

Baby boomers are gravitating toward the equator.Five of the fastest-growing markets so far in this young century are all in the nation's warmer climes, from Southern California across to central Florida.On the following pages, SN looks at the forces driving population growth in these markets and the efforts of the supermarkets that operate there to grow their share of the sun-baked pie.For the purposes

Baby boomers are gravitating toward the equator.

Five of the fastest-growing markets so far in this young century are all in the nation's warmer climes, from Southern California across to central Florida.

On the following pages, SN looks at the forces driving population growth in these markets and the efforts of the supermarkets that operate there to grow their share of the sun-baked pie.

For the purposes of this article, SN looked only at markets with a populatio

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