KEES CALLS CATEGORY MANAGEMENT KEY

NEW ORLEANS -- Retailers and manufacturers continue to search for more productive ways to create sales. Category management is the best way to do it, according to Tom Kees of Nielsen North America."The obvious and optimum result is to increase your sales and that comes through higher in-stocks using category management," said Kees, senior vice president of retail channel development for the Efficient

NEW ORLEANS -- Retailers and manufacturers continue to search for more productive ways to create sales. Category management is the best way to do it, according to Tom Kees of Nielsen North America.

"The obvious and optimum result is to increase your sales and that comes through higher in-stocks using category management," said Kees, senior vice president of retail channel development for the Efficient Consumer Response division.

He spoke at a breakfast meeting here at the annu

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