KELLOGG GETS INTO SHAPE

BATTLE CREEK, Mich. -- The Kellogg Co. is driving home the healthy aspects of some of its brands by partnering with Shape magazine.Shoppers at Smith's Food & Drug stores in Utah and Nevada who buy two boxes of select Kellogg cereals -- Special K, Special K Berry, Smart Start and Smart Start Soy -- will get Shape's April issue for free. The Kroger Co., Cincinnati, owns Smith's.The promotion launched

BATTLE CREEK, Mich. -- The Kellogg Co. is driving home the healthy aspects of some of its brands by partnering with Shape magazine.

Shoppers at Smith's Food & Drug stores in Utah and Nevada who buy two boxes of select Kellogg cereals -- Special K, Special K Berry, Smart Start and Smart Start Soy -- will get Shape's April issue for free. The Kroger Co., Cincinnati, owns Smith's.

The promotion launched March 6 and runs through March 19.

Kellogg-supplied aisle stack

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