KENTUCKY FRIED CHICKEN TARGETS TV FOOTBALL FANS

LOUISVILLE, Ky. -- Kentucky Fried Chicken here targeted the football crowd this month with its Super MegaMeal ad on TV.The ad shows several people gathered around the television screen apparently watching a game while one person unpacks the components of the meal and a voice-over identifies them. The ad is deliberately not specific to Super Bowl, said Jean Litterst, KFC's manager of public affairs.

LOUISVILLE, Ky. -- Kentucky Fried Chicken here targeted the football crowd this month with its Super MegaMeal ad on TV.

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