KENTUCKY FRIED CHICKEN TARGETS TV FOOTBALL FANS

LOUISVILLE, Ky. -- Kentucky Fried Chicken here targeted the football crowd this month with its Super MegaMeal ad on TV.The ad shows several people gathered around the television screen apparently watching a game while one person unpacks the components of the meal and a voice-over identifies them. The ad is deliberately not specific to Super Bowl, said Jean Litterst, KFC's manager of public affairs.

LOUISVILLE, Ky. -- Kentucky Fried Chicken here targeted the football crowd this month with its Super MegaMeal ad on TV.

The ad shows several people gathered around the television screen apparently watching a game while one person unpacks the components of the meal and a voice-over identifies them. The ad is deliberately not specific to Super Bowl, said Jean Litterst, KFC's manager of public affairs. "The whole month of January is one of football games. There are the play-offs and the

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