KEVIN BROUILLARD

EAST LYME, Conn. -- Tri Town Foods store here is surrounded by competition. Within a five-mile radius, there's a new Wal-Mart, two Stop & Shops, a Big Y and a local independent. Yet Tri Town has managed to succeed."We do not have the marketing budget nor the clout of these [competitive] entities," co-owner Kevin Brouillard told SN. "However, we can maintain higher service levels, react quickly to

EAST LYME, Conn. -- Tri Town Foods store here is surrounded by competition. Within a five-mile radius, there's a new Wal-Mart, two Stop & Shops, a Big Y and a local independent. Yet Tri Town has managed to succeed.

"We do not have the marketing budget nor the clout of these [competitive] entities," co-owner Kevin Brouillard told SN. "However, we can maintain higher service levels, react quickly to special requests, support local initiatives, expand catering and create sales 'event

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