KEY TO DESTINATION IS SHOPPER'S NEED: CONSULTANTS

Attractive signage and large floor space are two obvious components of many effective destination departments.Retailers typically focus on such visual, tangible aspects when devising destinations.But top industry analysts surveyed by SN point out that it is the behind-the-scenes homework -- taking the time to understand consumers' needs -- that may be the most important investment retailers can make

Attractive signage and large floor space are two obvious components of many effective destination departments.

Retailers typically focus on such visual, tangible aspects when devising destinations.

But top industry analysts surveyed by SN point out that it is the behind-the-scenes homework -- taking the time to understand consumers' needs -- that may be the most important investment retailers can make to build successful destinations.

Well-researched, skillfully buil

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