KFC PITCHES TIMELY CONCEPT FOR TIME-CONSTRAINED FAMILIES

LOUISVILLE, Ky. -- As supermarket delis experiment with the whole meal concept, Kentucky Fried Chicken here has launched a national ad campaign that touts its "great-tasting, family meals."The campaign includes a $34 million network television ad series that targets working mothers between the ages of 24 and 54 "who maintain a strong desire for the family experience of sharing a good meal." The advertising

LOUISVILLE, Ky. -- As supermarket delis experiment with the whole meal concept, Kentucky Fried Chicken here has launched a national ad campaign that touts its "great-tasting, family meals."

The campaign includes a $34 million network television ad series that targets working mothers between the ages of 24 and 54 "who maintain a strong desire for the family experience of sharing a good meal." The advertising is designed to communicate that KFC is an easy way to bring home complete meal

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