KGF IS ZEROING IN ON STORE TARGETING

NEW YORK -- Kraft General Foods is using a synthesis of demographics with other market and brand data to accurately estimate brand sales and target promotions at the store level."We found that demographic characteristics were a significant indicator of store sales. But by including the store and market characteristics with the demographic factors, we were able to significantly improve the predictions

NEW YORK -- Kraft General Foods is using a synthesis of demographics with other market and brand data to accurately estimate brand sales and target promotions at the store level.

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