KICKING THE TIRES

Tools that can track the costs of introducing a product throughout the supply chain, as well as those that attempt to predict each item's profit potential and the effect on its category, are being employed in the supermarket industry's effort to streamline the product-introduction process.Nearly everyone agrees that item introductions have room for improvement, both in boosting the percentage of new

Tools that can track the costs of introducing a product throughout the supply chain, as well as those that attempt to predict each item's profit potential and the effect on its category, are being employed in the supermarket industry's effort to streamline the product-introduction process.

Nearly everyone agrees that item introductions have room for improvement, both in boosting the percentage of new products that succeed and in making the introduction process itself more efficient.

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