KID CLUB TO THE RESCUE

PAYSON, Utah -- It's no secret that children can be a great motivator when it comes to parental purchasing decisions. Oftentimes, grownups walk a fine line down the supermarket aisle, balancing between their kids' whimsical desires and proper nutrition.This tug of war is a great chance for retailers to influence what these shoppers buy, and many have formalized their strategies around in-store kids'

PAYSON, Utah -- It's no secret that children can be a great motivator when it comes to parental purchasing decisions. Oftentimes, grownups walk a fine line down the supermarket aisle, balancing between their kids' whimsical desires and proper nutrition.

This tug of war is a great chance for retailers to influence what these shoppers buy, and many have formalized their strategies around in-store kids' clubs. But, beyond simple sales promotion, retailers are learning that the best child

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