KID-ORIENTED BRANDS TOON INTO CHARACTERS

ATLANTA -- Little Debbie snack cakes and Nestle ice cream novelties have joined with the Turner Home Entertainment here for summer promotions centered around characters from the Cartoon Network.McKee Baking Co., Collegedale, Tenn., which markets Little Debbie, will promote select Hanna-Barbera cartoon characters including Top Cat and Yogi Bear on 70 million packages of its products, beginning this

ATLANTA -- Little Debbie snack cakes and Nestle ice cream novelties have joined with the Turner Home Entertainment here for summer promotions centered around characters from the Cartoon Network.

McKee Baking Co., Collegedale, Tenn., which markets Little Debbie, will promote select Hanna-Barbera cartoon characters including Top Cat and Yogi Bear on 70 million packages of its products, beginning this month. The program is expected to run until early 1997.

Also beginning this mon

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