Retailers are milking sales from the dairy aisle with a new wave of milks, yogurts and cheeses specifically aimed at kids.
The kids dairy category isn't easy to measure, since many products popular with children, such as flavored milks, appeal to adults as well. For that matter, not all kid-oriented dairy products are runaway best sellers. Yet, certain categories and certain brands are experiencing explosive growth. It's definitely not kid stuff for retailers who monitor the category.