KIDS BECOMING 5 A DAY TARGET MARKET

Westlake Village, Calif. -- Fruit and vegetable suppliers are partnering with supermarkets and schools to reach an important target market: kids.Dole Food Co., based here, has helped develop the original "5 a Day" school tours and adopt-a-school programs, according to Lorelei DiSogra, director of nutrition and health.DiSogra said she trains hundreds of retailers to do store tours every year. Her goal

Westlake Village, Calif. -- Fruit and vegetable suppliers are partnering with supermarkets and schools to reach an important target market: kids.

Dole Food Co., based here, has helped develop the original "5 a Day" school tours and adopt-a-school programs, according to Lorelei DiSogra, director of nutrition and health.

DiSogra said she trains hundreds of retailers to do store tours every year. Her goal is to have 2 million students participate in store tours during the 1996-'9

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