KIDS CALLED KEY TO SPECIAL INTEREST

UNIVERSAL CITY, Calif. -- The children's category is the key to building special interest video sales in supermarkets, said Louis Feola, president of MCA Home Video here. Supermarkets have to be selective in buying special interest titles and children's tapes represent the greatest opportunity for sales, Feola told SN following a panel meeting at the fifth annual convention of the Special Interest

UNIVERSAL CITY, Calif. -- The children's category is the key to building special interest video sales in supermarkets, said Louis Feola, president of MCA Home Video here. Supermarkets have to be selective in buying special interest titles and children's tapes represent the greatest opportunity for sales, Feola told SN following a panel meeting at the fifth annual convention of the Special Interest Video Association, held here last month. MCA is also based here. "The greatest potential for

Register to view the full article

test - Advanced Registered User

Already a member? .