KIDS' DVD MARKET CALLED NOT READY FOR PRIME TIME

While an increasing number of titles are available on the DVD format, and the players are selling at a rapid clip, the market for children's DVD product is still in the earliest growth stages.The DVD Entertainment Group, Los Angeles, estimates that there will be 12 million DVD hardware units in homes by the end of the year, more than 10% of U.S. households. By then, children's software will be more

While an increasing number of titles are available on the DVD format, and the players are selling at a rapid clip, the market for children's DVD product is still in the earliest growth stages.

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