KIDS AT HEART

Children's video remains at the center of supermarket video sales efforts, especially now with the growth of DVD.In 2004, supermarket sales of children's video could be the beneficiary of several converging trends:The growing expense of taking a family to the theater, which tops $60 in many markets.The surge in household penetration of DVD players throughout homes and cars, and the presence of VCRs

Children's video remains at the center of supermarket video sales efforts, especially now with the growth of DVD.

In 2004, supermarket sales of children's video could be the beneficiary of several converging trends:

The growing expense of taking a family to the theater, which tops $60 in many markets.

The surge in household penetration of DVD players throughout homes and cars, and the presence of VCRs in children's rooms.

Consumers' embrace of large-screen te

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