A KILLER CATEGORY

Bug season has begun and supermarket insecticide sales are buzzing along. New formulations, shipper displays and increased advertising are prompting more shoppers to stop dead in their tracks when they pass the insecticide department, retailers are reporting.Competitive pricing and impulse buying have left insecticides as one of the few categories where shoppers have remained loyal to supermarkets

Bug season has begun and supermarket insecticide sales are buzzing along. New formulations, shipper displays and increased advertising are prompting more shoppers to stop dead in their tracks when they pass the insecticide department, retailers are reporting.

Competitive pricing and impulse buying have left insecticides as one of the few categories where shoppers have remained loyal to supermarkets instead of being drawn into the webs of other stores.

"The mass merchants have

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TAGS: Supervalu