Kimberly-Clark, Unilever Join Forces at Retail

ENGLEWOOD CLIFFS, N.J. Unilever here and Kimberly-Clark, Irving, Texas, are seeing positive results from a new co-marketing effort aimed at driving consumers to specific retailers and encouraging multi-category purchases. With two companies working together, the value of the promotion is much stronger than if we did it alone, said Kelly Downey, Unilever's shopper marketing director. Downey and Mark

ENGLEWOOD CLIFFS, N.J. — Unilever here and Kimberly-Clark, Irving, Texas, are seeing positive results from a new co-marketing effort aimed at driving consumers to specific retailers and encouraging multi-category purchases.

“With two companies working together, the value of the promotion is much stronger than if we did it alone,” said Kelly Downey, Unilever's shopper marketing director.

Downey and Mark Scott, Kimberly-Clark's shopper marketing vice president, are managi

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