KING ARTHUR'S QUEST: BAKE BREAD TO MAKE BREAD

MALVERN, Pa. -- A small flour maker is using innovative ways to spur a declining category, and it seems to be succeeding.Acme Markets here and King Arthur Flour sponsored bread-baking classes in four cities near Philadelphia last month, attracting hundreds of consumers to the free, two-hour sessions that taught how to make sweet doughs and artisan breads.As for the success part: Out-of-stocks were

MALVERN, Pa. -- A small flour maker is using innovative ways to spur a declining category, and it seems to be succeeding.

Acme Markets here and King Arthur Flour sponsored bread-baking classes in four cities near Philadelphia last month, attracting hundreds of consumers to the free, two-hour sessions that taught how to make sweet doughs and artisan breads.

As for the success part: Out-of-stocks were reported at selected Acme stores during the week.

"We had 1,450 peop

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