WESTBURY, N.Y. -- King Kullen here is cultivating its roots as a big new competitor -- Stop & Shop, Quincy, Mass. -- sprouts up on its turf.
The Long Island-based chain, which has 45 stores in Nassau and Suffolk counties plus one in Staten Island, has launched an advertising campaign that trumpets itself as the region's only major locally based supermarket operator. Atop one of its circulars, it said, "King Kullen. Long Island's Family Supermarket+ Keeping your food dollars at hom